Cattle are healthiest on a diverse diet of grasses, forbs, sedges, shrubs, grains, and even trees; that’s how the species evolved, and that’s how our ancestors traditionally fed their domesticated herds. This changed during the industrial revolution when humans flipped the food pyramid for beef cattle on its head. Instead of growing to maturity on modest, natural amounts of grains and fatty legumes while roaming at pasture, many cattle now spend the last several months of life in confined feeding operations gaining weight on a diet mostly absent of grass.
In Hawaii, with year-round growing season and plentiful water, Kunoa cattle are able to grow as their physiology intended them to—happily grazing on plentiful local forages and carefully selected supplements while steadily, and healthily, gaining weight without any added hormones or antibiotics. Throughout their entire life cycle, the health of our animals is our top concern. We treat each and every cow humanely and with the dignity these remarkable animals deserve.