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How to Cook With Pasture-Raised Beef

October 9, 2018

If you’ve had the chance to purchase Kunoa’s 100% Hawaii-grown, pasture-raised beef — congratulations! You’re on your way to an ono meal. Here are some pasture-raised beef cooking tips we’ve put together to help you get the best experience possible.

Our cattle are happy, healthy, and active their entire lives — and why wouldn’t they be? They live in paradise, foraging every day on pastures of sub-tropical grasses and local flora. Since their diet and lifestyle is different from grain-fed, feedlot beef from the mainland, our animals’ fat and muscle composition is different as well. Kunoa beef is lean and flavorful but it tastes best when you prepare it in a way that takes advantage of the unique characteristics of beef raised in paradise!


If we’ve learned anything from cooking our own products, it’s that if you treat Kunoa beef gently, you’ll get juicy and tender results.

Always Island style: Don’t rush it! Thaw pasture-raised beef gently and completely in the refrigerator.* Never thaw in a microwave.

Take the chill off: After it has thawed, pat dry and let it sit out at room temperature for 20 minutes to an hour before cooking.

Heat things up: Preheat your grill, pan or oven before cooking.

Now we’re cooking: As a rule of thumb, dial the heat down 50°F lower and cook it for 30-50% less time than you would conventional beef. We like cooking most cuts to a rare or medium-rare level, which means keeping a careful watch and using a simple meat thermometer.

Let it rest: Remove meat from heat when it is 10°F lower than your desired temperature. Let it rest for 10 minutes, and it will rise to the correct temperature.


*About Our Packaging: We package all our meat ourselves at our facility in Kapolei using an airtight, vacuum-sealing method that locks almost all oxygen out of the package. In the absence of oxygen, the meat will appear to be a purple-reddish-brown color. When you open the package, the color will gradually change, or “bloom,” to the bright red we usually associate with raw beef. This is completely normal and expected. Read more about our meat packaging.